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AU BASED, BRAND STRATEGIST AND CREATIVE DIRECTOR WITH A FOUNDATION IN COMMUNICATION, DESIGN, AND BUSINESS.
TR’S WORK SHIFTS BETWEEN STRATEGIC POSITIONING AND CREATIVE DIRECTION, GUIDED BY A CORE UNDERSTANDING OF HUMAN BEHAVIOUR AND CULTURAL MOMENTUM. HIS APPROACH HAS INFLUENCED EMERGING SECTORS—INCLUDING EARLY-STAGE BLOCKCHAIN BRANDING—ESTABLISHING HIM AS A SOUGHT-AFTER ADVISOR FOR INNOVATORS SEEKING DEPTH AND PRECISION. HIS PRACTICE EXPLORES THE RELATIONSHIP BETWEEN THE SUBTLE DETAILS OF BRAND IDENTITY AND THEIR UNDERLYING NARRATIVES, UTILISING DESIGN AND ART DIRECTION TO CAPTURE EMOTION, SHAPE PERCEPTION, AND SET THE MOOD FOR HOW A BRAND IS EXPERIENCED. HE WORKS WITH FOUNDERS, STUDIOS, AND CULTURAL INSTITUTIONS TO DEVELOP LASTING IDENTITIES, BRAND SYSTEMS, AND CREATIVE FRAMEWORKS.